No-one likes to sit around watching a spinning wheel waiting for a website page to load.
In fact, 90% of visitors will leave a site if they have to wait more than ten seconds for it to load, and 47% of consumers expect to wait no longer than two seconds for a web page to load. [Econsultancy]
Here are a few more statistics that might be surprising:
- Optimum load time is generally considered to be 4 seconds.
- A one-second delay in page-load time leads to an 11% a drop in page views, 7% conversions drop, and 16% lower customer satisfaction. [Aberdeen Group]
- 18% of mobile users will abandon a site if it doesn’t load in less than five seconds, and 30% will abandon a site if it takes more than 10 seconds to load. [KISSmetrics]
- Approximately 80% of online shoppers rank quick page load times as the most influential factor in the decision to revisit a site.
- Every 100-microsecond increase in load time translates into a 1% decrease in sales. [Amazon in-house testing]
Based on the above statistics, what’s not surprising is that your website speed matters.
Not only to your visitors, but for Google search rankings as well.
Here’s a great article recommending a page load score of 80 or better for search engine optimization with a detailed discussion on how to speed up your website load times.
If you’re concerned your website speed isn’t “up to speed”, don’t hesitate to contact us. We’ll run some optimization tests and let you know what needs to be done to take care of your website speed optimization for you.
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