Are you struggling with a fairly high unsubscribe rate for your email marketing? If so, chances are you’re sending too many communications too often. “Sending too frequently” is cited as the top reason consumers unsubscribe from email lists.
How frequent is too frequent?
That depends entirely on your industry, target market, demographics, and individual business offerings. Here are some email marketing statistics for open and clickthrough rates general comparisons. Again, though, you’ll want to do your own A/B testing to determine what your consumers prefer and how best to lower your unsubscribe rate.
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