4 comments


  • Jen Stiff

    This is a great tip! I just heard a story this morning on NPR about welfare reform. Apparently a mayor/welfare reformist in California created these ridiculous jingles to educate people about welfare, and it worked! He made a CD and everything. Iā€™m sure you can imagine the magnitude of the cheesiness, but people loved it.

    May 09, 2016
    • BRANDgfx

      Love it! Cheesy jingles often work better than others – especially for intentionally tongue-in-cheek campaigns. It’s all about the memorability of the earworms and associated message. Thanks for sharing. Gotta go find that CD now…

      May 09, 2016
  • Good think there’s an AM/PM convenience store half a block away – gotta get a KitKat bar and get this tune out of my head. Thanks for not talking about Disney and a SMALL WORLD!!!!!

    May 09, 2016
    • BRANDgfx

      Sorry about that Steve. But now you’ve just left us all with an even worse earworm. Hmmm… thanks? ;o)

      May 09, 2016

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