According the 2015 Cone Communications Millennial CSR Study, corporate social responsibility (CSR) and social media efforts are two key factors for targeted marketing to millennials.
When marketing to millennials though, it’s important to understand that there are very unique attitudes, perceptions and behaviors of different Millennial segments.
A few quick takeaways:
- “Millennials are more fervent in their support of corporate social and environmental efforts and are, above and beyond, more likely to say they would participate in CSR initiatives if given the opportunity.”
- “Millennials, as digital natives, believe social media can be their megaphone to make an impact on issues they care about. This group is far more likely to use social media to address or engage with companies around social and environmental issues.”
- “Engaging Millennials in CSR efforts can trigger a positive advantage to company reputation and bottom-line. Millennials want companies to tell them how they are striving to improve the world around them and more than nine-in-10 (93%) feel better about companies upon learning of those efforts.”
Want more information on marketing to millennials?
Summary and additional excerpts here: New Cone Communications Research Confirms Millennials as America’s Most Ardent CSR Supporters, But Marked Differences Revealed Among this Diverse Generation
Full research study here: 2015 Cone Communications Millennial CSR Study
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