If your brand offers services rather than consumer goods, the whole discounted products model presents a bit of a conundrum during the holidays.
Yes, the services you offer actually are products, and can be discounted. Even if you’re selling B2B (business to business) instead of B2C (business to consumer), whatever the end result of your customer’s purchase is – that’s your product. However, discounted service offerings can often come across as desperate or needy. In many cases, discounted services can also be perceived as inferior by consumers. In other words, if a service typically costs X amount, then a discounted service might be assumed to be rushed or otherwise sub-par. Or worse for your existing/repeat clients, overpriced in the first place!
If you do offer a discount, be sure that your promotion is in alignment with holiday shopping, not just an unrelated discount during the holiday season.
For more about this tip, read the full article: 4 Easy Holiday Marketing Tips For Service Brands.
Have something to say about this article?
Leave your comments below or spread the word socially!