There’s a lot that goes into developing a Unique Selling Proposition (USP), aka: Value Proposition, but that’s for a longer blog article. For the purposes of this Quick Tip, the key to focus on here is “Unique”.
In business (and in life, too), customer service counts. Exceptional customer service brings people back again and again, while a horrible customer experience—or even just a dismissive look from one employee—can send your customers running to the competition no matter how much they love your product or service offering.
But it’s not a unique selling point… Everyone says they have great customer service. Let me repeat with emphasis: Everyone says they have great customer service.
As they should. In today’s world of viral tweets and mass online review platforms, you’d better have great customer service, or you won’t have a business for very long. So, if it’s not “customer service” – what is that one unique aspect that defines your company’s value in the marketplace and helps you stand apart from your competitors in the eyes of a consumer?
Once you know that, you can then develop an official UPS and Positioning Statement for your brand to leverage in your marketing.
Struggling to figure out your unique differentiator outside of customer service? Yes, we can help.
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