Content Generation – 5 Ideas for Picking an Informative Topic
Recently, we wrote an article that provided readers with some ideas relating to quality online content generation. This is a follow-up to the first idea presented with a deeper perspective on picking an informative topic.
On the surface picking topics seems to be pretty straight-forward, but it’s easy to get stuck when you’re trying to decide what to write about. Below are five thoughts that will help with topic choices for successful online content generation.
5 Ideas for Picking an Informative Content Topic:
1. Know What You’re Writing About
If you’re writing content for your company’s Web pages or blog and you’re writing about your company or your products and services, this is (presumably) pretty easy. You already know your business better than anyone else, so don’t be afraid to speak with authority on the topic. However, if you are writing about something you’re not totally familiar with, research is your friend. Dig deep, and don’t attempt to cut corners with building your own knowledge base. You might just be surprised at how something you learn can benefit your business beyond just producing quality content for your site.
2. Pick Something You’re Personally Interested In
Online readers have become very savvy over the years. In short, readers will quickly pick up on it if the writer of a content page or a blog article is simply doing what’s necessary to get it done as quickly as possible. If that’s what readers feel, they won’t find value in your content, and likely won’t be interested in what you’re writing about. Conversely, pick a topic that’s interesting to you personally, and your interest will most likely make your writing more engaging and your enthusiasm will be felt by your readers.
3. Ensure Your Topic is Explainable
The theory of relativity most likely would not have been explained very well in a single blog post. The same goes for topics like evolution or intergalactic propulsion approaches. If you choose a topic that is too broad or complicated to tackle in 500-800 words, you should probably consider breaking it down into a series of posts with more specific topic points. (Much like we’re doing here with this series on Writing Good Online Content.) You don’t want your readers becoming bored or realizing that they’re not getting the whole story and then leaving your page.
4. Make an Impact on Your Readers
When trying to decide if a topic is informative, consider the impact it will have on your readers. Will it elicit an emotional response? Will it be a catalyst for action? Will it spur additional questions and an interest in learning more? If you are able to earn an reaction from online visitors, it’s likely that those visitors will engage with your writing and want to learn more about what they’ve just read. If that topic is something related to your business, then they will likely want to learn more about your company.
5. Leave Your Reader with a Good Impression
Ultimately, picking an informative topic when handling content generation goes a long way towards having a reader finish your article thinking well of you, and that’s very important. If someone is impressed with your writing enough to want to read your next article, you may have earned a loyal reader and perhaps a loyal customer or client. Not all your content needs to be educational, or humorous, or anything else specifically, but your content and topic choices need to be consistent with your brand message to ensure your readers are left with a good impression about your brand.
Overall, picking an informative topic with regards to content generation can involve many different techniques. We’ve presented five of them above, but if you’d like to hear more about how we can handle this aspect of your business for you, contact BRANDgfx today to learn more about our blog writing services.