Checking in with your clients/customers on a regular basis has so many benefits it’s absolutely one of the best marketing tactics your business can implement! And it’s essentially FREE – the only cost is your own time or employee labor.
When’s the last time someone you’ve done business with has reached out to say “Just checking in on how you liked our latest product you ordered?” or “Checking in to see whether our services are meeting your expectations?” Probably a long time ago, or maybe never. Imagine how your client or customer would feel if they did get that call from you?
Here are a few reasons to check in with your customers frequently:
- You’ll make an impression as a brand that cares about your clients/customers.
- You’ll be able to gather valuable feedback about what’s working, not working, and also even opportunities for improvement or new products/services you hadn’t thought of before.
- You’ll be able to address any customer concerns head-on, and resolve any issues they may be having — which goes a long way to customer loyalty and retention.
- If they’re happy and satisfied, you now have a golden opportunity to ask for a testimonial or recommendation, and even a referral to someone else they might know who would appreciate your offerings.
And if you’re using Infusionsoft content marketing software you can even automate this process for larger sales funnels or for smaller firms looking to scale for growth. We still recommend a direct phone call when possible, but automation can start the process for your sales team to follow up on at any given stage.
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Patricia Duarte
What would be the best way to address those questions to clients? Via email, phone call, in person…?
BRANDgfx
Great question Patricia. It really depends on your current relationship with your clients, but all things being equal, on the phone or in person is, well, more personal, so probably better than email.