Groundhog Day Resolutions
Do you make the same New Year’s resolutions year after year, only to give up or forget about them a few months later?
Every year starts off with the best intentions. Then sometime around February (or maybe April or even June if you have more staying power than most) your resolve starts to wane. It becomes a never-ending cycle, like a scene from the movie Groundhog Day…
Read More»Bells & whistles are nice, but sell me on primary value first.
Thankfully I don’t go shopping for a new car very often.
My last experience at an auto dealership left me baffled, and also a bit perturbed. After narrowing the search down based on meeting my overall desires for mileage, price-point, etc., the salesperson and I then moved on to various pros and cons of different makes and models. A seemingly logical next step…
Read More»Tips to help make annually updating your passwords (relatively) painless
You’ve heard it all a million times: “Change your passwords frequently… Use strong passwords… Don’t re-use the same password on multiple accounts… Don’t save your passwords in a file on your computer called ‘passwords’… Don’t log in to accounts using shared free wi-fi…”
If you’re like the vast majority of people though, you’re more likely to walk on a bed of nails than update your passwords regularly.
Read More»Do Everything Differently: Goal-Setting for the New Year
A friend of mine recently shared her New Year’s resolution with me: “Do everything differently.”
I must admit at first I was a bit skeptical. It seemed a lot like “throwing the baby out with the bathwater,” as my grandmother used to say. But as I reflect back on 2015 and begin the process of solidifying 2016 business goals and strategies for BRANDgfx, I realize “do everything differently” is absolutely perfect in so many ways.
Typically the end of year business review begins with
Read More»To Date or Not to Date (your blog posts)
To date or not to date your blog posts, that is the question:
Whether ’tis nobler for blog posts to suffer
The slings and arrows of becoming “outdated”,
Or to take arms against a sea of information
And by date-stamping end confusion.
Okay, well, I’m no Shakespeare, but you get the gist. The question of “Should you date your blog posts?” continues to be a big debate in marketing and blogger communities. There are pros and cons on both sides of the argument, so – as most things in marketing – it really it comes down to
Read More»Disconnect occasionally for cryin’ out loud.
When’s the last time you were in a meeting and absolutely no-one was checking messages or tweeting on their cell phone?
Or the last time you went out with friends and at least one of them didn’t start texting or uploading a photo to Facebook right in the middle of your sentence?
Maybe it was even you. (“Guilty as charged” myself, so I’m not casting any stones here.) Maybe you’re reading this right now while in the midst of tuning some other conversation out? [Sidebar: By all means keep reading this one though because
Read More»Sell it like it is! (Does Walgreens think I’m an idiot?)
A recent purchase at Walgreens got me thinking about product packaging…
I was bewildered to find that no matter what quantity of “Wal-itin” I wanted to purchase, Walgreens packaged them all in the same size pill bottle. This wasn’t so bad, but for some inexplicable reason, the product box packaging was three times the size of the pill bottle. And, why on earth should the same size pill bottle come in multiple box sizes depending on the quantity of pills in the bottle if the bottles were all the same size?
On one hand it’s genius:
Use the same size package (bottle) to hold different quantities of pills. This reduces overhead
The Launching of BRANDgfx
The virtual advertising agency model certainly isn’t anything new, but with the current economic situation and businesses looking to stretch their marketing and creative budget, it’s definitely becoming the new “norm.”
When deciding to launch a new agency I knew I didn’t want it to just be another typical advertising agency with excessive overhead, waste, and the self-serving “this will be great for our portfolio” attitude that so many agencies exhibit. I’ve been there. Done that.
Read More»Hello world!
I like how the generic template for new WordPress websites always have this default “Hello world!” as the sample blog post. In fact, I like it so much I decided to keep it!
(Well, at least the title.)
So – Hello world!