Image Usage for Visual Marketing: Avoiding Copyright Fines
If you purchase stock photography (or use legally-procured free stock photography) to enhance your website, blog, and social media or other content marketing efforts, you’re not alone. As the importance of visual marketing grows, more and more small businesses are creating memes, branded graphics, infographics and other visual marketing assets.
Needless to say, there’s a lot of stock photography being purchased to accommodate this visual marketing trend. And a lot of — often inadvertent — copyright infringement going on too.
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