Image Usage for Visual Marketing: Avoiding Copyright Fines
If you purchase stock photography (or use legally-procured free stock photography) to enhance your website, blog, and social media or other content marketing efforts, you’re not alone. As the importance of visual marketing grows, more and more small businesses are creating memes, branded graphics, infographics and other visual marketing assets.
Needless to say, there’s a lot of stock photography being purchased to accommodate this visual marketing trend. And a lot of — often inadvertent — copyright infringement going on too.
Read More»Bells & whistles are nice, but sell me on primary value first.
Thankfully I don’t go shopping for a new car very often.
My last experience at an auto dealership left me baffled, and also a bit perturbed. After narrowing the search down based on meeting my overall desires for mileage, price-point, etc., the salesperson and I then moved on to various pros and cons of different makes and models. A seemingly logical next step…
Read More»4 Easy Holiday Marketing Tips For Service Brands
Holiday marketing for brands that sell consumer goods (while competitive) is pretty straight-forward: promote your products. Typically by offering Black Friday door-busters, Cyber Monday deals for online shopping, or other discount offers.
Consumers gearing up for the holiday season not only love a good discount, they demand it. Maybe “demand” is a bit strong, but most have certainly come to expect it. Many have even held off making a purchase throughout the year because they know that most of their favorite products will be offered at a discount for the holidays.
If you’re a consumer brand, it’s what you do. If you want to save 15% or more on car insurance… Oh, wait, that’s someone else’s commercial.
If your brand offers services rather than consumer goods
Read More»3 Types Of Competitors Every Business Shares
No matter how unique your business or product and service offerings, there are three types of competitors every business shares: Direct, Indirect, and Everyone/Everything Else.
That third one might sound a little far-fetched, but let’s break this down with the consumer’s perspective in mind.
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Content Generation – 5 Ideas for Picking an Informative Topic
Recently, we wrote an article that provided readers with some ideas relating to quality online content generation. This is a follow-up to the first idea presented with a deeper perspective on picking an informative topic.
On the surface picking topics seems to be pretty straight-forward, but it’s easy to get stuck when you’re trying to decide what to write about. Below are five thoughts that will help with topic choices for successful online content generation.
Read More»The Value of Blogging
Static Brochure Sites Are Dead. [Applause]
There are basically two types of websites: static or engaging. A static site is really just an online brochure for your company. It contains pages that discuss what you do (products and services), who does it (biographical info about the team and business), how to contact you (contact forms and social media links), and it may even include your “why” (mission statement, philosophy, purpose, etc.). If you want a return on your website investment, you need more than a static brochure site.
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