3 Types Of Competitors Every Business Shares
No matter how unique your business or product and service offerings, there are three types of competitors every business shares: Direct, Indirect, and Everyone/Everything Else.
That third one might sound a little far-fetched, but let’s break this down with the consumer’s perspective in mind.
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The Art of Asking For Testimonials & Referrals
The art of asking for testimonials and referrals isn’t really an art — at least in terms of an artisan skill or craft that can be learned. It isn’t rocket science either. And there isn’t a one-size-fits-all set formula that universally works for all brands.
There are, however, two truisms that apply universally:
- If you don’t ask for any, you likely won’t get them.
- If you ask the “wrong” way, you’ll likely damage your client relations (and possibly even your brand reputation.)
Yikes.
Read More»Tips On Being An Innovative Brand
Being an innovative brand—easier said than done. But it can pay off big time!
Of course, one of the first companies that comes to mind regarding innovation and originality is Apple. But they’re certainly not the only innovative big brand. Google has revolutionized the Internet in more ways than one, and that’s not all they’ve been working on. Did you know they have a (not-so-secret) secret division called Google[x] that focuses on testing out farfetched ideas involving future technology? For example, check out Project Loon that aims to bring internet access to the entire world via gigantic balloons floating in the stratosphere. Very cool.
Read More»Reputation Management on Yelp
As a free online urban city guide, Yelp is a great resource for consumers. Need a new dentist? Looking for the best pizza in town? Yelp is often the first place many people search. But for business owners, reputation management on Yelp can be both a blessing and a curse. Good reviews act as free, positive marketing for a company, while negative and false reviews can be a detriment to future sales.
When people publicly complain about your company, how do you fight back?
Read More»Decide What Your Brand Stands For—And Opposes
Brands that are laser focused on who they are, and what they can do for consumers, have an edge over their competition.
Last year Best Buy took some time—about 18 months, actually—to re-brand its U.S. division as a response to declining sales and increasing competition.
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