I must admit at first I was a bit skeptical. It seemed a lot like “throwing the baby out with the bathwater,” as my grandmother used to say. But as I reflect back on 2015 and begin the process of solidifying 2016 business goals and strategies for BRANDgfx, I realize “do everything differently” is absolutely perfect in so many ways.
Typically the end of year business review begins withRead More»
To date or not to date your blog posts, that is the question:
Whether ’tis nobler for blog posts to suffer
The slings and arrows of becoming “outdated”,
Or to take arms against a sea of information
And by date-stamping end confusion.
Okay, well, I’m no Shakespeare, but you get the gist. The question of “Should you date your blog posts?” continues to be a big debate in marketing and blogger communities. There are pros and cons on both sides of the argument, so – as most things in marketing – it really it comes down toRead More»
Even associated deaths don’t seem to dampen the enthusiasm from sponsors (did you hear about the man dying from a cockroach eating contest?)
Here’s a past-time (sport?) where people eat disgusting amounts of food only to throw it up – while people are starving in the world; in America, in our own communities – and then are given a trophy and money for it!Read More»
When’s the last time you were in a meeting and absolutely no-one was checking messages or tweeting on their cell phone?
Or the last time you went out with friends and at least one of them didn’t start texting or uploading a photo to Facebook right in the middle of your sentence?
Maybe it was even you. (“Guilty as charged” myself, so I’m not casting any stones here.) Maybe you’re reading this right now while in the midst of tuning some other conversation out? [Sidebar: By all means keep reading this one though becauseRead More»
I was bewildered to find that no matter what quantity of “Wal-itin” I wanted to purchase, Walgreens packaged them all in the same size pill bottle. This wasn’t so bad, but for some inexplicable reason, the product box packaging was three times the size of the pill bottle. And, why on earth should the same size pill bottle come in multiple box sizes depending on the quantity of pills in the bottle if the bottles were all the same size?
On one hand it’s genius:
Use the same size package (bottle) to hold different quantities of pills. This reduces overhead
The virtual advertising agency model certainly isn’t anything new, but with the current economic situation and businesses looking to stretch their marketing and creative budget, it’s definitely becoming the new “norm.”
When deciding to launch a new agency I knew I didn’t want it to just be another typical advertising agency with excessive overhead, waste, and the self-serving “this will be great for our portfolio” attitude that so many agencies exhibit. I’ve been there. Done that.Read More»