For some, keeping up with pop culture, politics, sports, world news, and every other topic of conversation you may need to know can be tiresome, overwhelming even.
For Oreo, it’s what keeps them going viral time and time again.Read More»
It’s a pretty good start, but since marketing is a fluid profession and, as someone out there’s grand-pappy used to say, “the times be always changin’,” perhaps this is better titled:
The Almost Comprehensive (Always-Expanding-Never-Complete) List of Ways to Market Your Business.
Feel free to add your own ideas and we’ll keep updating this—at least until blog postings are as passé as operator switchboard gossip…Read More»
It’s nothing to be ashamed of; we all make mistakes. The key is to own them. Don’t make excuses for them, but instead share with your customers what went wrong, why it went wrong, and what you’re doing to prevent it from happening again. And of course, what you’re doing to make amends for it if it negatively impacted your customers in any way.
Here’s a great example of how embracing this philosophy turned what could have been a very negative marketing “oops” into an opportunity to build consumer brand loyalty for Sparkology: Turning a Mistake Into an Opportunity (Or How We Went from “Oh F!@%!” to “F!@% Yeah!”)
Say it often. Say it loudly. Mean it.
When you love a product or service, or someone does something nice for you, or exceeds customer service expectations – tell them. And tell the world. Gratitude is one of the greatest tools available to enhance customer loyalty and build brands. Take a couple minutes out of your day to send a thank you card, or write them a review online, or even pick up the phone and say “thanks!”
Here’s a great example of The Power of Thank You.
The virtual advertising agency model certainly isn’t anything new, but with the current economic situation and businesses looking to stretch their marketing and creative budget, it’s definitely becoming the new “norm.”
When deciding to launch a new agency I knew I didn’t want it to just be another typical advertising agency with excessive overhead, waste, and the self-serving “this will be great for our portfolio” attitude that so many agencies exhibit. I’ve been there. Done that.Read More»