There are basically two types of websites: static or engaging. A static site is really just an online brochure for your company. It contains pages that discuss what you do (products and services), who does it (biographical info about the team and business), how to contact you (contact forms and social media links), and it may even include your “why” (mission statement, philosophy, purpose, etc.). If you want a return on your website investment, you need more than a static brochure site.Read More»
As a free online urban city guide, Yelp is a great resource for consumers. Need a new dentist? Looking for the best pizza in town? Yelp is often the first place many people search. But for business owners, reputation management on Yelp can be both a blessing and a curse. Good reviews act as free, positive marketing for a company, while negative and false reviews can be a detriment to future sales.
When people publicly complain about your company, how do you fight back?Read More»
Brands that are laser focused on who they are, and what they can do for consumers, have an edge over their competition.
Last year Best Buy took some time—about 18 months, actually—to re-brand its U.S. division as a response to declining sales and increasing competition.Read More»
Real-time Social Media Marketing
For some, keeping up with pop culture, politics, sports, world news, and every other topic of conversation you may need to know can be tiresome, overwhelming even.
For Oreo, it’s what keeps them going viral time and time again.Read More»
It’s a pretty good start, but since marketing is a fluid profession and, as someone out there’s grand-pappy used to say, “the times be always changin’,” perhaps this is better titled:
The Almost Comprehensive (Always-Expanding-Never-Complete) List of Ways to Market Your Business.
Feel free to send us your own ideas and we’ll keep updating this—at least until blog postings are as passé as operator switchboard gossip…Read More»