The art of asking for testimonials and referrals isn’t really an art — at least in terms of an artisan skill or craft that can be learned. It isn’t rocket science either. And there isn’t a one-size-fits-all set formula that universally works for all brands.
There are, however, two truisms that apply universally:
- If you don’t ask for any, you likely won’t get them.
- If you ask the “wrong” way, you’ll likely damage your client relations (and possibly even your brand reputation.)
The Obligatory “Top 10 List” Style Blog Post
There’s a reason the internet hosts a gazillion “Top 10 List” blog posts. Several reasons actually—and countless Top 10 lists dedicated to discussing the pros and cons of writing a Top 10 list style blog post. Not only that, but there are countless Top 10 lists for ranking the best Top 10 lists and entire websites dedicated to compiling Top 10 lists. [Listverse: Top 10 Lists, Toptenz.net: Top 10 Lists, Top10Buzz.com: Top 10 Lists, and Ultimate Top 10s to name just a few.]
From a marketing perspective, like them or not, the reason to create Top 10 List style blog posts is quite simple: They work.Read More»