The art of asking for testimonials and referrals isn’t really an art — at least in terms of an artisan skill or craft that can be learned. It isn’t rocket science either. And there isn’t a one-size-fits-all set formula that universally works for all brands.
There are, however, two truisms that apply universally:
- If you don’t ask for any, you likely won’t get them.
- If you ask the “wrong” way, you’ll likely damage your client relations (and possibly even your brand reputation.)