Holiday marketing for brands that sell consumer goods (while competitive) is pretty straight-forward: promote your products. Typically by offering Black Friday door-busters, Cyber Monday deals for online shopping, or other discount offers.
Consumers gearing up for the holiday season not only love a good discount, they demand it. Maybe “demand” is a bit strong, but most have certainly come to expect it. Many have even held off making a purchase throughout the year because they know that most of their favorite products will be offered at a discount for the holidays.
If you’re a consumer brand, it’s what you do. If you want to save 15% or more on car insurance… Oh, wait, that’s someone else’s commercial.
If your brand offers services rather than consumer goodsRead More»
That third one might sound a little far-fetched, but let’s break this down with the consumer’s perspective in mind.