Of course, one of the first companies that comes to mind regarding innovation and originality is Apple. But they’re certainly not the only innovative big brand. Google has revolutionized the Internet in more ways than one, and that’s not all they’ve been working on. Did you know they have a (not-so-secret) secret division called Google[x] that focuses on testing out farfetched ideas involving future technology? For example, check out Project Loon that aims to bring internet access to the entire world via gigantic balloons floating in the stratosphere. Very cool.Read More»
There are basically two types of websites: static or engaging. A static site is really just an online brochure for your company. It contains pages that discuss what you do (products and services), who does it (biographical info about the team and business), how to contact you (contact forms and social media links), and it may even include your “why” (mission statement, philosophy, purpose, etc.). If you want a return on your website investment, you need more than a static brochure site.Read More»
As a free online urban city guide, Yelp is a great resource for consumers. Need a new dentist? Looking for the best pizza in town? Yelp is often the first place many people search. But for business owners, reputation management on Yelp can be both a blessing and a curse. Good reviews act as free, positive marketing for a company, while negative and false reviews can be a detriment to future sales.
When people publicly complain about your company, how do you fight back?Read More»