5 Ideas for Writing Good Online Content
If you think of your online presence as a house, you need to think of your online content as its foundation. Proper content gets visitors to your Web site. Once you get them there, your content needs to capture their attention within seconds of landing on one of your pages. And even if you keep them there, you still need to get them to do what you want them to do on your Web site by guiding them through it properly. It all ties together, and many people have learned the hard way that content is not the place to cut corners when putting together an overall online arm of your company.
Fortunately, writing good online content is not as involved as reinventing the wheel. Below are five basic ideas to remember for your content that will make a difference in your product and the message you put out for others.
5 Ideas for Writing Good Online Content:
1. Pick an Informative Topic
Search engine companies have become incredibly sophisticated in recent years. Fortunately, all of that sophistication lends itself to good, quality content. Therefore, whatever you’re writing, you need to pick a topic that will inform your readers about something. That’s what entices people to click onto a page.
2. Internalize Your Message
One of the most common mistakes that people make when writing content is that they don’t spend enough time actually thinking about the message that they want to impart to others. As a result, too many pages of content are rambling and lack a distinct point. Before you write a content page, boil down to one sentence what you want to communicate and then begin writing.
3. Tell a Story
Everyone loves to hear and read stories. Everything you do, promote or sell most likely comes with some sort of a story. Make sure that every content page, every blog post or every social media submission comes with some type of a story that keeps visitors engaged.
4. Keep Your Scope Narrow
If you’re writing a blog post about a new way to change the oil on your car that you’ve recently discovered, make sure you stick only to that message. Don’t let yourself wander into good brands of tires or how much labor costs when you bring your car to a mechanic. People can find that information separately if they want to do so.
5. Let the SEO Take Care of Itself
Fortunately, the days of having to cram keywords into every sentence on a page are over. Not only are they over, but doing so now can get you in quite a bit of trouble. If you’re writing a blog post about dog care in San Diego, it’s quite likely that this phrase is going to occur naturally in your text. All you need to do is let that happen.
The quality of content on a Web site will decide whether or not it’s a success. If you follow the steps above, you’ll be on your way to having people find your Web site, stay on your Web site and ultimately do what you hope they will do on your Web site. If you have questions, feel free to contact the team at BRANDgfx anytime for more information.